WADA is running a series of education programs at the South American School Games in Brazil as it looks to enhance the anti-doping knowledge of a 2,000-strong group of athletes, coaches and teachers.
The Nov. 29-Dec. 6 event in Natal on the north-eastern coast of Brazil features athletes from 12 countries and WADA is operating its Play True Generation Program to educate the competitors and their entourage about the dangers of doping.
WADA’s Education Manager Jennifer Sclater and Edna Serra from WADA’s Regional Office in Montevideo, Uruguay are heading a team of anti-doping experts from the host nation, Costa Rica and Chile.
“Having WADA’s Play True Generation Program at the South American School Games provides WADA with an opportunity to reach out to students, their teachers and coaches in a way we have not done before,” said Rob Koehler, WADA Director, Education and Program Development.
“In Natal, we are for the first time concentrating on delivering anti-doping education through classroom activities. The experience allows us to test our tools, like the Play True Challenge, with a new group of young athletes.”
Play True Generation Program was launched at the inaugural Youth Summer Olympic Games in Singapore in 2010, having been piloted at the 2008 Commonwealth Youth Games in Pune, India and the African Youth Games in Rabat, Morocco.
It was also operational at the 2011 Commonwealth Youth Games on the Isle of Man, and the Winter Youth Olympic Games in Innsbruck, Austria earlier this year.